News: Horizon BCBSNJ named SHCC-NJ’s Health & Wellness Sponsor

horizonThe Statewide Hispanic Chamber of Commerce of New Jersey (SHCC-NJ) announced today that it has chosen Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) as the organization’s Official Sponsor of Health and Wellness.This designation means that Horizon BCBSNJ is the health insurance carrier of choice for the more than 70,000 Hispanic-owned businesses across the state whose interests are represented by the SHCC-NJ.For the past ten years, Horizon BCBSNJ has worked closely with the SHCC-NJ to bring a greater awareness to how Hispanics can access health insurance benefits — and the health delivery system — to improve their health and wellness. Through such cultural-specific initiatives as a bilingual website (Horizonblue.com/HorizonAzul.com), bi-lingual sales and service representatives and community outreach programs to Hispanic neighborhoods and organizations, Horizon BCBSNJ has made a commitment to New Jersey’s Hispanic residents and businesses that is unrivaled by any other health insurance carrier.

Horizon BCBSNJ worked with the chamber in the Emmy winning  30-mimute documentary Su Salud Primero/Your Health First which explored the health issues, barriers to health care, and preventive and wellness programs available to New Jersey’s Latino residents. Aired on NJTV, the documentary was written and produced by William Sanchez, Executive Producer and Emmy Award winning director of the Images/Imagenes television program, and was narrated by John Quiñones, award winning ABC News Reporter.

The SHCC-NJ is proud to further strengthen our close relationship with Horizon BCBSNJ by designating the company as the Official Health and Wellness Sponsor for the Statewide Hispanic Chamber of Commerce of New Jersey.

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state’s oldest and largest health insurer is a tax-paying, not-for-profit health service corporation, providing a wide array of medical, dental, and prescription insurance products and services. Horizon BCBSNJ is leading the transformation of health care in New Jersey by working with doctors and hospitals to deliver innovative, patient-centered programs that reward the quality, not quantity, of care patients receive. Learn more at www.HorizonBlue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association serving more than 3.7 million members.