Continental Airlines Names New Director, On-Shore Latin America Sales

HOUSTON, Jan. 21, 2010 – Continental Airlines (NYSE: CAL) has promoted Milagros (Millie) Uriarte to the position of Director, On-shore Latin America Sales.

She will oversee Continental’s 10-member U.S.-based Latin Sales team, which develops revenue opportunities to Latin America through relationships with governmental entities, travel agencies, Latin/Hispanic Chambers, small businesses and corporate accounts. Latin Sales team members are located in the New York City area; Washington, D.C.; Houston and Los Angeles.

Uriarte previously was Continental’s Northeast Regional Sales Manager. Before that, she was a Latin Sales Manager with Continental from 2002 to 2008.

“Latin America represents a significant portion of our international route network. With such a successful franchise to protect, we’re fortunate to have a seasoned professional in Millie Uriarte to oversee our Latin sales efforts in North America,” said John Slater, Staff Vice President, Latin America and the Caribbean, Continental Airlines. “Millie’s extensive experience working with our Latin customers, distributors and civic partners made her obvious choice to lead this important sales division. Millie’s leadership will help us continue to strengthen relationships with our customers and key business partners throughout the continental U.S.”

Uriarte joined Continental in 1991 as an airport service agent and has held several sales- and service-related positions with the airline. In 1992 she became lead agent in the Continental ticket office (CTO) in New Jersey, where she also assisted in the opening of two additional CTOs. In March 1998 Uriarte joined the Latin America Sales division as Sales and Service Manager. Uriarte began her airline career in 1987 as an airport sales agent for Eastern Airlines.
Uriarte replaces Christy Rodgers, who retired in 2008 after many years as Senior Director, Latin America Sales for the airline.

A native of New York City, Uriarte is fluent in Spanish and English. She received a Bachelor of Science degree in psychology from City University of New York in 1982.

Continental Airlines serves more nonstop international destinations from the New York area than any other carrier. The airline’s Global Gateway at Newark Liberty International Airport, located 16 miles (25 Km) from downtown Manhattan, is the only airline hub in the New York area. Liberty’s Terminal C has 19 departure gates, an automated baggage-handling system, and three Presidents Clubs.

Continental Airlines, the world’s fifth-largest airline, offers nonstop service to 71 destinations in 23 countries in Latin America and the Caribbean, for more than 970 flights per week to those regions. Continental offers service to more destinations in Mexico (29) from the U.S. and has more flights from the U.S. to Mexico than any other airline; Continental also serves 10 cities in Central America, seven in South America and 25 in the Caribbean. Continental Airlines offers a number of Spanish-language services, including bilingual flight attendants on many flights to Latin America; and bilingual airport personnel, reservations agents and signage. Spanish-language functions on the Web site include flight booking, check-in, seat selection, flight and gate information, and OnePass frequent flyer program enrollment. (En español:ñol). Passengers also may make reservations in Spanish at 1-800-537-9222.