The workshop will be led by Dr. Francisco J. Quevedo, professor at Rutgers Business School and director of the Center for Marketing Advantage, Advancement, and Action. A graduate of the University of Massachusetts, Quevedo also holds an MBA in marketing, a CGASB in corporate strategic planning, and a doctorate in business from Pace University. His consulting career spans more than four decades, guiding small enterprises, nonprofits, government agencies, and multinational corporations, including DuPont, Liberty Mutual, Chubb and Parmalat.

He has advised organizations across the United States, Japan, Andorra, Venezuela, Colombia, Ecuador, Panama, Honduras and Aruba. At Rutgers, he manages more than 25 consulting projects each year and was recently elected senator for the 2025–28 term.

The World Cup is more than a sporting event — it is an economic and cultural engine that will transform markets and industries. Just as SHCCNJ’s June program with Italian sculptor Dante Mortet demonstrated how art and legacy spark cultural and business dialogue.

The September workshop will deliver the strategic tools entrepreneurs and executives need to thrive in a world-stage economy.

• The New York–New Jersey region, which will host the World Cup final at MetLife Stadium, is projected to see $3.3 billion in economic activity tied to the tournament
• More than 26,000 jobs are expected to be supported across the region
• Consumer spending tied to match and non-match events could exceed $1.7 billion
• State and local tax revenues are forecast at nearly $432 million for the New Jersey–New York area

Seats are limited. Don’t miss your chance to position your business ahead of 2026. Register now and take the first step toward being World Cup ready.