January 22, 2025, Giovanna Aguilar

The Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ) gives Hispanic business owners the tools, resources and connections needed to thrive in a competitive marketplace. With benefits like no-cost training programs, exclusive partner offers, media exposure and robust networking opportunities, SHCCNJ ensures that members have a voice and a pathway to grow and succeed.

We see this in the inspiring journey of SHCCNJ member Lilia Rios, co-founder of La Providencia® showcasing the power of collaboration and determination.

Founded in 2005 in Passaic, New Jersey, La Providencia® began as a vision shared by two young entrepreneurs, Lilia Rios and Francisco Del Toro. Their dream of creating a business that embraced and celebrated Mexican culture quickly gained traction. By 2008, La Providencia® was registered as a brand and began to manufacture Mexican Folk Art, Kitchenware, Cleaning supplies and Fiesta Supplies.

As their reputation grew, so did their reach. In 2010, Distribution Center in Laredo, Texas opened, allowing the company to serve 10 additional states, which set he foundation for nationwide expansion. In 2013, they renovated and expanded their Cash & Carry store in Passaic, New Jersey, boasting over 10,000 square feet of authentic Mexican decorations and folk art. This facility services seven East Coast states and two cities in Canada.

By 2016, demand for La Providencia® products prompted the relocation of their East Coast Distribution Center to a larger facility in Hope, New Jersey, enhancing their ability to serve five East Coast states with direct store delivery. The journey continued in 2021 with a move to a bigger facility in Houston, Texas, ensuring better service for their growing Texas customer base.
Today, La Providencia® is more than a brand; it is a leader in the East Coast Hispanic Market, offering an array of authentic Mexican products that resonate with its customers in in 22 states2

Through Rios’ membership with SHCCNJ, she has accessed invaluable resources, from media exposure to strategic networking opportunities. Her story shows how SHCCNJ helps business owners achieve their full potential by offering tailored support and a vibrant community.

SHCCNJ continues to champion businesses like La Providencia®, highlighting the vital role of women in manufacturing and the broader economy. By providing resources, networking opportunities and a platform for success, the chamber supports entrepreneurs like Lilia Rios, demonstrating its commitment to empowering Hispanic women and fostering leadership in New Jersey’s manufacturing sector.