A Blueprint for Building a Real Business 

The ETP curriculum is led by a team of entrepreneur-practitioners and experienced instructors: Dr. Jairo Borja, SHCCNJ Vice President of Corporate & Entrepreneurship Programs; Reina Valenzuela, small business owner and founder of Starfish Global; and Tatiana Orozco, owner of Orozco Digital. 

Through a hybrid format of virtual and in-person sessions, participants build skills across the full range of business fundamentals — market research, marketing strategy, social media, capital access, legal structures, financial management, and risk. Dr. Borja also offers participants a weekly resource through ETP Corner, a recap that reinforces key session takeaways and keeps entrepreneurs engaged between classes. 

“This wasn’t just a class — this was a full blueprint for building a real business,” said Dr. Borja. “You didn’t just touch strategy, marketing, AI, operations, and capital — you went into customer discovery, legal, sales, financials, risk — the stuff that actually determines if you win or not. Graduation isn’t the finish line — it’s the starting point. Take what you built here, apply it, scale it, and go create real impact — for yourself, your family, and your community.” 

What Graduates Are Saying 

The program’s impact was already evident in participants’ businesses before graduation day. 

“Graduating alongside other driven entrepreneurs is something I have been looking forward to, and the tools this program gave me have already started showing up in real, tangible ways inside JCsArtDesigns®.” — Jessenia Cosme, ETP Class of 2026 

“The experience of ETP has been great — building your brand voice, doing your canvas for your business plan, down to how to seek funding and working capital, using AI. It’s just all been really enlightening.” — ETP Graduate, Class of 2026 

A Community Built Over 12 Years 

Since its launch, SHCCNJ’s ETP, formerly HETP, has produced more than 1,400 alumni, entrepreneurs building businesses in every county across New Jersey. The program’s hybrid model has been key to expanding access statewide, allowing entrepreneurs to engage fully without stepping away from the businesses they are building. 

The Class of 2026 ceremony welcomed SHCCNJ leadership, including Interim President John Lucas and Chairman Luis O. De la Hoz, board members, New Jersey business and community leaders, and alumni from previous ETP cohorts, a tradition that reflects the enduring community the program has built over more than a decade. 

The Hispanic community contributes over $127 billion to New Jersey’s GDP. Programs like ETP help ensure that number keeps growing — one business at a time. 

For more information or to register, visit www.shccnj.org or contact Daniela C. Velez at [email protected].